Sweet Baby Inc CEO Shares Insightful Strategy for Game Development
The co-founder of Sweet Baby Inc recently revealed a compelling approach to influencing game studios to address diversity and inclusivity in their projects. Through a combination of consultation, research, and a touch of strategic fear-mongering, she has managed to push for necessary changes within the industry.
Terrifying High-Ups for Progress
Advocating for more representation in games, she advises creatives to present their ideas to company executives backed by solid research and expert advice. However, if higher-ups are reluctant to embrace these changes, she suggests a different tactic: have a casual chat with the marketing team and paint a vivid picture of the repercussions of not addressing these issues promptly.
By leveraging the potential backlash from cancel culture and social media outrage, she encourages game developers to consider the ethical and financial value of inclusive game design.
Real-world Examples
The CEO highlights specific instances where games faced criticism for lacking diversity, such as the absence of different races in Final Fantasy 16 and the portrayal of LGBTQ+ characters in Hogwarts Legacy. Despite initial online backlash, these games went on to achieve massive commercial success, indicating that catering to diverse audiences is not just a moral imperative but also a profitable strategy.
She emphasizes that the power of cancel culture and Twitter outrage may seem intimidating, but ultimately lacks lasting impact when the quality of the game speaks for itself through its success in the market.
Overall, her message conveys the importance of incorporating diverse perspectives in game development, not just as a response to societal pressures, but as a strategic move towards creating more engaging and inclusive gaming experiences for all players.
Positive change is on the horizon as more industry leaders embrace the value of diversity and inclusivity in game design!
