No menu items!
More

    Electronic Arts considers single-player games a “really important part” of its portfolio



    During Electronic Arts’ quarterly financial conference for analysts and investors, CEO Andrew Wilson and Chief Financial Officer Chris Su talked about single-player games.

    Wilson explained that single player games are part of Electronic Arts’ strategy to meet the expectations and motivations of players, and actually help expand the publisher network and the time players spend online and playing EA games.

    So, we know that our players have these basic motives: inspiration, escape, competition in social connections, self-improvement and creativity. These things that bring us together as gamers, creating worlds and creating characters, and storytelling are really important to realizing some of those motifs.

    So when we think about our portfolio and think about expanding it, we really think about it in two key ways. First, how can we tell incredible stories, and second, how can we create huge online communities? And then how do we combine these two things?

    And what we’re seeing when we get that is, first, we’re expanding our network, and second, we’re increasing the amount of time players spend on our network and in and around our games. And when we think about single-player games, we think it’s a very, very important part of the overall portfolio that we provide to implement these core motives.

    That being said, Suh added that Live Service games still make up the lion’s share of the company’s business, as they are “a proven, highly reliable, frequently recurring source of revenue.”

    Andrew explained it well here, but when we think about the impact of the model on the financial implications of this, the first thing to always remember is that Live Services still covers over 70% of our business in the past 12 months. and it has been a proven, highly reliable, often recurring income stream that will continue to be the predominant factor in our PNL [прибыли и убытки] in the long run.

    Second. We’ve talked a lot about the areas of investment we’re making, and this applies to both the online service and the launch of some individual games. [Player]that you have seen.

    And so over time, we will continue to invest…our long-term growth will continue to invest in the continued and stable operation of our Live Services business, and there will be some investments and acquisitions along the way.



    As seen on PlayGround

    Latest articles

    Related articles