Sony has introduced a free rewards and loyalty program for gamers called PlayStation Stars. The program will launch “later this year,” the company said, although specific details about a release date remain under wraps.
Players can use PlayStation Stars to earn rewards for completing tasks called “campaigns”, such as spending time on a specific game or achieving in-game achievements. This will be the first bounty program for the PlayStation.
“We really feel like now is the right time to launch this kind of program, in terms of having the healthiest player base, the PlayStation 5 is obviously a huge success and we really wanted to do something that can respect and celebrate PlayStation history, and now is the perfect time to do so,” said Grace Chen, VP of Network Advertising, Loyalty and Licensed Merchandise. “We wanted to create a program that celebrates this journey and the role that PlayStation could play in someone’s life. We wanted to do it in a way that only PlayStation can.”
Chen said that PlayStation Stars will not compete with Xbox Game Pass, Microsoft’s video game subscription service, and that the program is aimed at both new and experienced gamers.
All players will earn Loyalty Points that can be redeemed for PlayStation Network Wallet funds (and thus redeemed for items worth real money). Gamers who also subscribe to the Sony PlayStation Plus online service will receive additional points to spend in the PlayStation Store.
Players can redeem points for individual games, additional content, and special themed collectibles in the rewards catalog. Over time, Sony plans to add new rewards, campaigns, and collectibles.