The Sberintertainment company, a subsidiary of Sberbank, is preparing to launch two new social networks – similar to TikTok with vertical videos called Chipz and “Punch” to create and promote music.
It is currently closed beta testing applications. The projects are being developed by ESN LLC, which was registered by Sberinterteinment on February 20, 2021, and the team is led by people from Gazprom-Media and Yandex.Zena.
Information about new social networks also appeared in the SPARK-Interfax database and on the websites of both projects.
It follows from Chipz’s video presentation that the service should become an analogue of TikTok, which “will unite a content catalog, a video editor and a social network,” Vedomosti reports.
Chipz might get narrower the third Russian project social networks based on the exchange of vertical videos.