Samsung was at the top of the world ranking in terms of the number of smartphones delivered to consumers in the first quarter of this year. The share of the South Korean developer is 23.4%. The second and third places went to Apple and Xiaomi (18.0% and 12.7% respectively). The TOP-5 brands are closed by OPPO (8.7%) and Vivo (8.1%), according to data from sociologists from IDC.
At the end of the reporting period, global shipments of “smart” phones collapsed in annual terms by 8.9% compared to the starting trimester of 2021. The decrease in sales is recorded for the third quarter in a row.
“Consumer sentiment in all parts of the world, especially in China, is negative,” said Nabila Popal, head of the International Data Corporation. “Added to this are rising prices for components and vehicles, as well as recent lockdowns in Shanghai, which exacerbate an already difficult situation. In addition, the Russian invasion of Ukraine, which immediately affected the region, continues to develop along an unknown trajectory. Given all of these uncertainties, most OEMs are adopting a more conservative growth strategy for 2022.
From a regional perspective, the obvious focus is on Ukraine, Russia and the rest of Eastern Europe. The Central and Eastern Europe (CEE) region fell nearly 20% during the quarter, and the outlook for many of these markets remains uncertain. However, in terms of volumes, CEE accounts for only 6-7% of global supply and about 5% of market revenues. The largest decline in global volumes was in China and other countries in the Asia-Pacific region, which account for almost half of all global shipments and decreased by 12.3% in Q1 21 (cumulatively).
“It goes without saying that the world continues to face numerous challenges, whether geopolitical, pandemic-related or macroeconomic,” commented Ryan Reith, vice president of the IDC Worldwide Mobile Device Trackers group. “Almost everything that has happened in recent months has had a negative impact on the smartphone market and many other technology segments. Our research shows that Samsung and Apple have handled the supply chain situation slightly better than their competitors, and as a result, we are seeing reduced orders from the following top OEMs. We continue to believe that any reduction in demand will not be lost, but rather get off the ground. The only question is when this demand will resume.