After much uncertainty around Twitter Blue’s revamp, Elon Musk laid out the company’s approach. He said that the new paid plan will cost $8 per month — something that he mentioned in a reply to Stephen King’s tweet. Plus, the price will be adjusted according to purchasing power parity of the company, hinting towards a global launch of Twitter Blue.
Musk’s tweet also says that the social network’s current verification system is akin to a “lords & peasants” system. His tweet about the new paid plan indicated offering verification to subscribers.
Musk also noted some of the features that will roll out with this new plan including fewer ads, priority in replies (something which verified handles get through the “Verified” notification channel) mentions and search, and the ability post longer videos than the current limit of 2 minutes 20 seconds
Musk has a tendency of changing his mind quickly, so we should take this announcement with a grain of salt. These might not be the final set of features when Twitter rolls out its new subscription plan.
Earlier this week, reports noted that Musk and Twitter are revamping the verification process, and it might involve a fee as high as $20 per month. However, the billionaire has seemed to settle on the $8 per month pricing for now. The reports also noted that the current set of verified users will lose their blue checkmark if they don’t pay for the new paid plan. Musk hasn’t mentioned any such measure in the new Twitter thread about the subscription plan.
Earlier today, TechCrunch reported that Twitter is ending support for ad-free articles offered under its Twitter Blue program. The company sent an email to participating publisher partners about the program’s end.
While it’s ending payments to one set of creators (publishers) Musk noted that the new subscription plan will generate revenue for rewarding creators — but he didn’t specify how.
(Story is developing)
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