EA, just STOP. Please.
Despite being a bit quirky and obsessed with horses, the gaming news channel stumbled upon some controversial remarks made by EA’s CEO Andrew Wilson. The company’s interest in utilizing generative AI for game development has raised eyebrows, especially after laying off hundreds of employees.
AI Taking the Reins
Wilson believes that AI could impact 60% of EA’s development processes, making the company 30% more efficient. While this might sound promising, the implications of AI on jobs within the gaming industry are concerning. Wilson claims that AI can increase EA’s player base by 50% and boost microtransaction spending by 20% over the next 5 years through personalization and culturalization of content. Whether this leads to more opportunities or unpaid labor remains to be seen.
Sweet Baby Controversy Unraveled
In the midst of AI drama, Sweet Baby Inc, a narrative and consultation company, found itself in hot water after a Steam user flagged games they worked on as not recommended due to prioritizing diversity over story quality. The consultancy company has faced backlash, with allegations of pushing diversity agendas at the expense of game quality. However, the complexity of narrative consulting, as pointed out by industry insiders, calls for a balanced perspective.
Xbox Partner Preview Explosion
Xbox’s recent Partner Preview event showcased exciting announcements, including releases like Stalker 2, Slight of Hand, and even Chucky the doll making its way into the horror game world. Frostpunk 2 also received a launch date reveal, captivating gaming enthusiasts with a diverse range of game genres and expansions.
Quick Bits Galore!
From Hell Divers 2’s balance patch drama to Rooster Teeth shutting down under Warner Brothers’ strategy shift, the gaming world is buzzing with activity. Additionally, the PC release of Ghost of Tsushima and the controversy surrounding Balatro’s removal from the Nintendo Switch have added more flavor to the gaming landscape.
Remember, gaming news is served fresh twice a week. Stay tuned and keep your gaming spirits high!
